Urinal advertising

It's so much fun being a boy. We get to pee in urinals, which when you think about it are very strange things. But I've seen these little urinal thingies (what are these things called anyway?) in other restrooms and decided I had to take a picture. I am not sure what the advertisement is for, but what a great place to advertise, eh? This is a kind of target and at the center in the Bull's Eye is 100 points. I'm not really sure if you're supposed to aim or what.

Just after I clicked this picture someone came in and caught me with my camera out. Good thing I blend in here, or he would have thought I was a crazy foreigner. Instead he probably just thought I was a crazy Argentine.